How much should we care about voice search? Les Hostetler | June 28, 2019 | Media | No Comments Not a lot, apparently. Unless you’re targeting over-65s. ” The age group with the heaviest voice search usage is the oldest group, ages 65-plus. “88% of respondents aged 65 or older use voice search at least a few times a week. 50% of users ages 65-plus claim to use voice search 1-3 times per day.” Tags:DemographicShift, VoiceSearch Related Posts AdAge summarizes the 2019 Meeker report No Comments | Jun 11, 2019 Forbes: Ageism Is Not Just A Disease—It Is The New Business Model For Top Ad Agencies No Comments | Sep 15, 2020 Techcrunch: Walmart says it will discontinue Jet, which it acquired for $3B in 2016 No Comments | May 19, 2020 Follow-up: Pritchard on social media and tv upfronts: mostly garbage No Comments | Oct 22, 2020 About The Author Les Hostetler Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment:*Name:* Email Address:* Website: Save my name, email, and website in this browser for the next time I comment.