How much should we care about voice search? Les Hostetler | June 28, 2019 | Media | No Comments Not a lot, apparently. Unless you’re targeting over-65s. ” The age group with the heaviest voice search usage is the oldest group, ages 65-plus. “88% of respondents aged 65 or older use voice search at least a few times a week. 50% of users ages 65-plus claim to use voice search 1-3 times per day.” Tags:DemographicShift, VoiceSearch Related Posts My Latest MMi Post: 11 Key Trends For Search Advertisers In 2021 No Comments | Jan 20, 2021 GroupM says digital investment will continue to increase through 2020 No Comments | Jun 10, 2019 MDN: Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly Decline No Comments | Jul 27, 2020 U.S. Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand No Comments | May 21, 2020 About The Author Les Hostetler Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment:*Name:* Email Address:* Website: Save my name, email, and website in this browser for the next time I comment.