How much should we care about voice search? Les Hostetler | June 28, 2019 | Media | No Comments Not a lot, apparently. Unless you’re targeting over-65s. ” The age group with the heaviest voice search usage is the oldest group, ages 65-plus. “88% of respondents aged 65 or older use voice search at least a few times a week. 50% of users ages 65-plus claim to use voice search 1-3 times per day.” Tags:DemographicShift, VoiceSearch Related Posts Forbes: Ageism Is Not Just A Disease—It Is The New Business Model For Top Ad Agencies No Comments | Sep 15, 2020 HBR: Microsoft Analyzed Data On Its Newly Remote Workforce No Comments | Jul 20, 2020 SEL: Is Apple getting real about search and about to take on Google? No Comments | Aug 27, 2020 Watching: “Troy” 2004 No Comments | Mar 15, 2019 About The Author Les Hostetler Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment:*Name:* Email Address:* Website: Save my name, email, and website in this browser for the next time I comment.