Pfft. They shouldn’t be calling it bourbon at all, since bourbon must by tradition be made in Kentucky. It’s a ‘Missouri whiskey,’ for which there should not be any shame (Jack Daniels is a Tennessee whiskey, for example).
That said, it’s not like they’re pushing maximum density on these rules:
• The product must be “mashed, fermented, distilled, aged and bottled” in Missouri.
• The bourbon must be aged in oak barrels manufactured in Missouri.
• Beginning Jan. 1, all “corn used in the mash must be Missouri grown corn” to be labeled “Missouri bourbon whiskey” or “Missouri bourbon,” according to the law.
It’s basically a marketing program married to a half-ass jobs program. Nothing wrong with it, per se, but still.