Influencer marketing spend grows 83%?

“There has been an 83% year-over-year growth in influencer marketing spend in the US and Canada, according to research from the influencer marketing measurement company, Instascreener.”

Insta-who?

“Instascreener, formerly known as Points North Group, said it used third-party software that analyzed nearly every sponsored post on Instagram. For non-Instagram influencer spend, it used its own spend data and research to measure investment.”

You don’t say.

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