A coupla nuggets…
“Clients signed a contract in which they accepted there was no right to audit the results. We were transparent about not being transparent.”
“When we were questioned about the margins made on programmatic budgets, we’d say a percentage margin was made to show where we’d added value. We would never, however, tell them how much that amount equated to in terms of cash. Google never disclosed that information, so we decided not to. “
“Truth is, during the time I worked at the agency trading desk most of the clients we worked with had no idea who our preferred ad tech vendors were, and so we would have to explain to them why we needed those businesses to deliver the product. “
The rest is here.