Digiday: The latest trend in ad tech fraud = Faking GDPR consent strings

“There’s some very odd stuff going on,” said Chloe Grutchfield, co-founder of RedBud, which has developed a tool to audit compliance on behalf of publishers clients. “Completely fake consent strings are being hardcoded and shared with the ad ecosystem when the user has actually revoked consent across all purposes and vendors.” Apparently it’s really easy to do, too. Lovely.

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