WPP Integrates Mindshare and Neo Media World Capabilities

“Both agencies will retain their individual identities, branding, client roster and culture, but the move will result in a number of organizational shifts, including the creation of an integrated delivery unit called Outcomes made up of 5,000 specialists. Outcomes will deliver addressable media for both Mindshare and Neo, as well as leveraging capabilities across GroupM and WPP.

Sure, why not.

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