MDN: Global, U.S. Ad Cost Inflation Moderates To 3.3%, 2.7%, Respectively
September 15, 2020
“Global media inflation is expected to hold at +3.3% for 2020,” according to an analysis released this morning by ad industry marketing consultancy R3. The analysis, which projects 2020 U.S. media inflation will come in at +2.7%, half a point lower than the global average, also breaks out projections for several other major markets.