“Tallody called the move “an elevation of bidding practices” and “auction-time technology,” and said advertisers should not think about this “as taking away something, but more getting everyone
Sayonara, BMM. “Both phrase match and broad match modifier will transition to the new matching behavior beginning in mid-February. Because the change is happening to both match types,
“The DOJ today filed a civil forfeiture complaint over 69,370 bitcoins—and other variants of the cryptocurrency—seized on November 3 from an unnamed person who court documents refer to
And definitely NOT continue to use their tool to spread disinformation for profits. “Facebook demands academics disable tool showing who is being targeted by political ads.”
To quote someone close to media: “They wish is was only 15%.” “Thirty years into the digital media age, we’re still operating with very few boundaries that are
“And the No. 1 fraudulent medium? Videos! White Opps reported that surveyed Association of National Advertisers members reported 14% of mobile web video impressions and 8% of mobile
Accd to an ex-Googler, yes. “In a new book, “Subprime Attention Crisis,” former Google executive Tim Hwang contends that since behavioral targeting doesn’t work very well (and generates lots
And they could be serious about it: “The move comes after a 14-month long investigation, where the US Department of Justice (DoJ) probed whether Google distorts search results
“The Alphabet Inc. unit plans to issue updated guidelines as early as next week that clarify a requirement for most apps to use Google’s billing service for in-app content downloads,
