“We have a feeling that winning an opioid account on the strength of marketing tactics under legal scrutiny five years later is not what Gandhi had in mind.
Which is to say, terribly. “Microsoft Advertising will expand phrase match to include broad match modifier traffic, the company announced Tuesday. The change, which will start in mid-May, is to
“In both versions of the scheme, the spoofed portal prompted customers to enter account credentials and telephone numbers, and to answer security questions. These actions failed to grant
“The state of Massachusetts sued Publicis Health last week for contributing to the opioid epidemic by helping Purdue Pharma sell its Oxycontin brand opioid using ‘unfair and deceptive marketing schemes.’
“Machine learning is very good when you have a clear target in mind,” said Prof Sandra Wachter, from the Oxford Internet Institute. But trying to catch rule-breakers is
In a new paper being presented at the Association for Computing Machinery’s Fairness, Accountability, and Transparency conference next week, researchers including PhD students Nicholas Vincent and Hanlin Li propose three ways the
“Tallody called the move “an elevation of bidding practices” and “auction-time technology,” and said advertisers should not think about this “as taking away something, but more getting everyone
Sayonara, BMM. “Both phrase match and broad match modifier will transition to the new matching behavior beginning in mid-February. Because the change is happening to both match types,
“The DOJ today filed a civil forfeiture complaint over 69,370 bitcoins—and other variants of the cryptocurrency—seized on November 3 from an unnamed person who court documents refer to
