Incumbent Publicis bails on global AirBnB review

“… the cost of pitching and maintaining the account simply wasn’t worth the retention, because, despite the fact that Airbnb is a super-trendy company with name brand recognition, it’s not a particularly lucrative client.”

Prediction: instances like this will occur increasingly often, as the continued commodification of advertising and media services continues, and clients think they can replace agency talent with inhouse resources while procurement departments continue to drive a bottom-out of pricing.