Is voice search over-hyped?
June 13, 2019 | Media | No Comments|
Yeah, probably. Here’s some nuggets:
<30% are “active users” which means at least 1x a week. Wow that’s super active. Compare that also to the 46%-52% (half) that use voice “never.”
Half of those who do use voice use it on their phone. “Desktop” use (15%, basically Cortana) almost matches speaker use (18%, Google Assistant)