Is voice search over-hyped?

Yeah, probably. Here’s some nuggets:

<30% are “active users” which means at least 1x a week. Wow that’s super active. Compare that also to the 46%-52% (half) that use voice “never.”

Half of those who do use voice use it on their phone. “Desktop” use (15%, basically Cortana) almost matches speaker use (18%, Google Assistant)