How much should we care about voice search? Les Hostetler | June 28, 2019 | Media | No Comments Not a lot, apparently. Unless you’re targeting over-65s. ” The age group with the heaviest voice search usage is the oldest group, ages 65-plus. “88% of respondents aged 65 or older use voice search at least a few times a week. 50% of users ages 65-plus claim to use voice search 1-3 times per day.” Tags:DemographicShift, VoiceSearch Related Posts Newspaper E-in-C talks publicly about her job, of course she gets fired No Comments | Oct 22, 2020 Sorrell: COVID-19 Will Trigger ‘Darwinian Cull’ of Ad Industry No Comments | May 2, 2020 Incumbent Publicis bails on global AirBnB review No Comments | May 1, 2019 More than 50% of Google searches end without a click No Comments | Aug 15, 2019 About The Author Les Hostetler Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment:*Name:* Email Address:* Website: Save my name, email, and website in this browser for the next time I comment.