Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns

The report analyzes responses from more than 450 B2B and B2C digital marketing professionals in the U.S. and the UK to understand their top priorities, challenges and opportunities for 2019. 

The data confirms that paid search remains the dominant digital ad channel — taking 39% of the total budget, at least among Marin’s clients, where paid social trails with 18% and display with 16%.