Influencers: mostly a scam

“And although there are signs of fake social media numbers, like bot-looking profiles and a disproportionate number of followers to engagement rates, brands and advertisers are still falling prey to influencers who buy their following. One study conducted by influencer marketing measurement firm Points North Group last year found that 78 percent of the followers of influencers hired by Ritz Carlton were fake, while 39 percent of followers of influencers working with L’Occitane were fake.

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