Digital Media Did Not Solve The Wanamaker Conundrum

“Another common concern is in the programmatic supply chain, where a general lack of transparency has allowed many intermediaries to take a cut of advertiser budgets without adding much (or any) value. According to eMarketer research, the ad tech tax now accounts for one-third of spending in programmatic in the US. That’s a big chunk of an advertiser’s budget and it gets even larger when you consider that this excludes agency fees. “