More than 50% of Google searches end without a click

“The updated data provided by Jumpshot found that in June, for the first time, the majority of Google searches (50.33%) ended without a click on an organic or paid search result. “

What about paid search? “I think paid search CTR will probably decline over the next few months,” Fishkin told Search Engine Land Wednesday. “That’s because historically, each time Google changes how paid ads appear in the search results (like the late May shift to the black ‘Ad’ labels in mobile SERPs), ad CTR rises, then slowly declines as more searchers get familiar with the ad format and develop ad blindness.”

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