What Would Ad Industry Do If It Heard 22% Of Nielsen’s TV Panel Were Bots?
December 21, 2019 | Shenanigans | No Comments|
Answer: “Don’t worry. It’s a rhetorical question. Nielsen does NOT have a panel bot problem.” Cutsie-pie intro, light-heat takedown of ad fraud in digital, old turf with no new mowing. Worth a read for the comments, though.