Why ‘brand suitability’ is replacing brand safety you can read through it but here’s the rationalization (buried at the bottom): “Brand safety has had some unfortunate, unintended consequences
“Chinese officials say there have been no cases of the virus spreading from one person to another. Instead they say the virus has crossed the species barrier and
“Both agencies will retain their individual identities, branding, client roster and culture, but the move will result in a number of organizational shifts, including the creation of an
“Before diving into this list, I would like to add that this was my personal experience with wearing a tie every day; I, of course, can’t guarantee this