Read: We’re willing to budge a teench on the content we previously found unacceptable

Why ‘brand suitability’ is replacing brand safety

you can read through it but here’s the rationalization (buried at the bottom):

“Brand safety has had some unfortunate, unintended consequences for publishers as it’s given them less inventory [that] they’re able to monetize,” Nick Morley, Integral Ad Science’s managing director for Europe, the Middle East and Africa, said at the IAB event.