Sorrell: COVID-19 Will Trigger ‘Darwinian Cull’ of Ad Industry

By Jessica Goodfellow, CampaignAsia magazine

“The six holding companies [WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu and Havas] are really in deep doo doo because they can’t get away from their analogue businesses,” he [Sorrell] opines. “If you’re an analogue business, you have to reposition yourself rapidly. You have to blow things up.” 

“It’s the old cannibalisation argument: if you don’t eat your children, somebody else will,” he goes on. “In this case, if you don’t change your organisation, it’s going to change for you, it’s going to be out of your hands.”