Yep, that works: How Amazon Screws Third-Party Sellers

An Illustrated Five-Step Guide, by Jørgen Veisdal @ Medium

“Market concentration enables Amazon to get away with it. If there were a viable alternative to the Amazon Marketplace in the U.S. (as there is to Uber, in Lyft), producers (sellers/drivers) could choose to not deal with the platform operator that competes with its own sellers. If/when Uber starts implementing autonomous cars in certain areas, drivers in those areas can choose to not compete with Uber and instead drive for Lyft exclusively. As it stands right now, third-party sellers on Amazon Marketplace have no viable option. There simply is no Lyft in e-commerce that can minimize customer acquisition costs in the way Amazon can.

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