MDN: Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly Decline

Most of the improvement came from the world’s biggest brands, as the top 10 ad categories declined only 11% in May versus categories 11 and above, which fell 29%.

Digital remains the most resilient medium, declining only 3% in May — one quarter of the rate of erosion of national TV, which fell 12% versus. the same month in 2019.

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