MDN: Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly Decline
Most of the improvement came from the world’s biggest brands, as the top 10 ad categories declined only 11% in May versus categories 11 and above, which fell 29%.
Digital remains the most resilient medium, declining only 3% in May — one quarter of the rate of erosion of national TV, which fell 12% versus. the same month in 2019.
Related Posts
-
Never had a press release before!
No Comments | Jul 29, 2020 -
Incumbent Publicis bails on global AirBnB review
No Comments | May 1, 2019 -
What’s Old Is New Again? Verizon Media Sold, Company Renamed Yahoo
No Comments | May 4, 2021 -
Jim Jarmusch made a zombie movie
No Comments | Apr 1, 2019