MDN: Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly Decline
Les Hostetler | July 27, 2020 | Media | No Comments
Most of the improvement came from the world’s biggest brands, as the top 10 ad categories declined only 11% in May versus categories 11 and above, which fell 29%.
Digital remains the most resilient medium, declining only 3% in May — one quarter of the rate of erosion of national TV, which fell 12% versus. the same month in 2019.
Econometrica: TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
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Facebook wants you to hold your next meeting in VR
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Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
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My latest Watchdog is out: Paid Search Documentation: Top 3 Checklist For Advertisers
No Comments | Nov 19, 2020