The Markup: 41% of the page 1 SRP is Google material.

And that percentage climbs to 63% in mobile, which only accounts for like three-quarters of total searches or so. Article here.

“A trending search in our data for “myocardial infarction” shows how Google has piled up its products at the top. It returned:

  • Google’s dictionary definition.
  • A “people also ask” box that expanded to answer related questions without leaving the search results page.
  • A “knowledge panel,” which is an abridged encyclopedia entry with various links.
  • And a “related conditions” carousel leading to various new Google searches for other diseases.

All of these appeared before search results by WebMD, Harvard University, and Medscape. In fact, a user would have to scroll nearly halfway down the page—about 42 percent—before reaching the first “organic” result in that search.”

The argument here, as always, is that Google is providing a better user experience. And to an extent, a case could be made. But it appears more than a little self-serving, a charge that hangs on Google all too often.

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