SEL: Is Apple getting real about search and about to take on Google?

Sure, why not? They have a couple trillion dollars sitting around growing mold, their egos are so large that other, lesser egos take up orbit around them, they hate Google with a black passion. Makes as much sense to challenge a 95% global market share company whose name has been a verb for the last 15 years as anything that’s otherwise taking place these days.

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