Brands Seek Safety In Pay-Per-Click, Social Media Marketing Declines Sharply

Since late August, brands have shown a sharp increase in intent for “pay-per-click,” or PPC advertising. PPC advertising is an attractive option for advertisers looking for clear measurability and the ability to pay only if and when someone engages with their ads. As we’ve explored in past articles, many of the intent trends we’re seeing point to marketers’ need for transparency and control.