Forrester: Agencies Will Shed 52,000 Jobs In U.S. Through 2021

49.000 of which will come from the holding companies. “Forrester anticipates the industry will see a minimum of a 5% increase in small and mid-sized boutiques and start-ups that deliver marketing, ad tech and martech solutions, according to Jay Pattisall, principal analyst at Forrester, covering creative, media, marketing and in-house agencies.”

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