Fishkin: Something is Rotten in Online Advertising

Absolutely DAMNING takedown of digital fraud, primarily programmatic and social. “What I don’t see happening anytime soon is change from the ad platforms themselves. Browsers blocking third party cookies will shut down some easy, abusive tactics, but browser fingerprinting and other tracking methods will undoubtedly take their place. Google and Facebook have no incentives to provide greater transparency because they face no real competition. Only government action could change their practices, and that feels unlikely given the priorities we’ve seen over the last decade.

Add a Comment

Your email address will not be published. Required fields are marked *