SEJ: The brand name conundrum: to buy or not to buy (your brand name)?

| February 26, 2021 | Media | No Comments

“TLDR; Yes, you should bid on your brand keyword… but you need to follow a few basic rules to make it work for you.”

Generally agree, although (a) you should be working with you rSEO team anyway, and (b) the more competitive your vertical/environment, the more it matters to bid on brand.

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Les Hostetler

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