In a new paper being presented at the Association for Computing Machinery’s Fairness, Accountability, and Transparency conference next week, researchers including PhD students Nicholas Vincent and Hanlin Li propose three ways the public can exploit this to their advantage:
- Data strikes, inspired by the idea of labor strikes, which involve withholding or deleting your data so a tech firm cannot use it—leaving a platform or installing privacy tools, for instance.
- Data poisoning, which involves contributing meaningless or harmful data. AdNauseam, for example, is a browser extension that clicks on every single ad served to you, thus confusing Google’s ad-targeting algorithms.
- Conscious data contribution, which involves giving meaningful data to the competitor of a platform you want to protest, such as by uploading your Facebook photos to Tumblr instead.