Louis: Stop the Toxic Content—Funding Hate, Lies and Insurrection

“No longer can the advertising industry be complicit in the poisoning of our public square by blindly and passively spending our ad dollars on platforms, publishers and ad-tech partners who facilitate the distribution of such toxic content. We must strengthen our resolve for ethical media practices. The Capitol attack alone ticks half the boxes on the Brand Safety Floor & Brand Suitability Framework, and all of those infractions were wrapped in a cloak of misinformation and disinformation.”