What’s Old Is New Again? Verizon Media Sold, Company Renamed Yahoo

Apollo, a private-equity firm, plans to pay $4.25 billion in cash for a majority stake in the media assets. Verizon Communications will hold an interest in the businesses of about $750 million. The WSJ also reports that it will keep a 10% stake in the new Yahoo.”

Will this revamp Yahoo back into proper search engine status? No. But will in bring back consumers? Also no. Calling it now: Apollo bought this for parts.

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