Massachusetts suing Publicis over their doing ads for Perdue Pharma

“The state of Massachusetts sued Publicis Health last week for contributing to the opioid epidemic by helping Purdue Pharma sell its Oxycontin brand opioid using ‘unfair and deceptive marketing schemes.’ Publicis Health argues that its role was limited to “implementing Purdue’s advertising plan and buying media space.” Massachusetts focuses on the implementation part and the elaborate plans PH helped create to foster Purdue’s abusive marketplace practices. The agency dismisses all of it claiming the state’s case rests on distortions to create “a false and misleading narrative,” and also claims that the state’s statute of limitations bars it from being sued.”

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