Mandese: Why Public Safety Should Be The Next Big KPI For Media

“Coming after a year in which advertisers appeared to have grown more of a sense of public responsibility, I take this as a good sign that the ad industry is growing more of a conscience about its role in the greater world. But it doesn’t go far enough. I think it’s time for Madison Avenue to develop a new set of metrics — public safety ones — that measure the direct and indirect roles of their ad spending on society at large, not to mention the physical health of people and the planet we live on.”