Nelson: Media, the Great Recoupling and an Evolution into Something New Altogether

My friend Eric Nelson gave an interview to Little Black Book recently!

“The best campaigns often come from media and creative working together. The speed and advancements of media creates new and unique challenges not just for media teams but for creative as well. As the industry shifts to more programmatic and audience first approaches, an agency or brand that can start with media and creative together at the same table, speaking the same language and audience goals, great campaigns are launched.