85 Percent of Gen Z ‘Indifferent’ About Brands’ Virtual Presence

“Especially when, according to a new study out Thursday from operations platform Zipline, 85 percent of Gen Z respondents said they feel “indifferent” about brands having a presence in the metaverse. Further, 80 percent of Gen Z said they’re “familiar” with the metaverse but just more than half (51 percent) have engaged with it. Millennials, on the other hand, have a higher familiarity (84 percent) and much lower engagement (37 percent).“