Abstract: “We estimate the distribution of television advertising elasticities and the distribution of the advertising return on investment (ROI) for a large number of products in many categories.
My friend Eric Nelson gave an interview to Little Black Book recently! “The best campaigns often come from media and creative working together. The speed and advancements of
Hahaha no. “…the problem is that the architecture of these systems were designed to monetize capturing eyeballs, not to monetize finding truth. And those are two very different
God if only. But this is GenX nostalgia rather than a solid takedown. “You can see why that happens in terms of the shrinking of middle class industries
Oy. “For a regulator, it’s easier to control the local football club than a worldwide company. We should leave the local football club alone and focus on the
“We have a feeling that winning an opioid account on the strength of marketing tactics under legal scrutiny five years later is not what Gandhi had in mind.
This could be a repudiation of UID2 by a marketplace that is reconciling itself to a FLoC-dominated privacy digital ads privacy environment. “Shares of The Trade Desk tumbled
Which is to say, terribly. “Microsoft Advertising will expand phrase match to include broad match modifier traffic, the company announced Tuesday. The change, which will start in mid-May, is to
