This could be a repudiation of UID2 by a marketplace that is reconciling itself to a FLoC-dominated privacy digital ads privacy environment. “Shares of The Trade Desk tumbled
Which is to say, terribly. “Microsoft Advertising will expand phrase match to include broad match modifier traffic, the company announced Tuesday. The change, which will start in mid-May, is to
“In both versions of the scheme, the spoofed portal prompted customers to enter account credentials and telephone numbers, and to answer security questions. These actions failed to grant
“The state of Massachusetts sued Publicis Health last week for contributing to the opioid epidemic by helping Purdue Pharma sell its Oxycontin brand opioid using ‘unfair and deceptive marketing schemes.’
No one could have seen this coming! “Facebook’s worries about iOS 14.5 might have been justified. Flurry Analytics (owned by Engadget parent Verizon Media) has determined that just 4 percent of American
“Apollo, a private-equity firm, plans to pay $4.25 billion in cash for a majority stake in the media assets. Verizon Communications will hold an interest in the businesses
“Machine learning is very good when you have a clear target in mind,” said Prof Sandra Wachter, from the Oxford Internet Institute. But trying to catch rule-breakers is
“Both Microsoft (Bing) and Alphabet (Google) announced earnings last night and both had pretty big uplifts with their search advertising revenues and earnings. Microsoft was up 17% for
“As Google exists today, creating a search engine that could meaningfully compete with it would necessitate “[Building] a product that shows results at least as relevant, useful, fast,
“No longer can the advertising industry be complicit in the poisoning of our public square by blindly and passively spending our ad dollars on platforms, publishers and ad-tech
