Absolutely DAMNING takedown of digital fraud, primarily programmatic and social. “What I don’t see happening anytime soon is change from the ad platforms themselves. Browsers blocking third party
Answer: “Don’t worry. It’s a rhetorical question. Nielsen does NOT have a panel bot problem.” Cutsie-pie intro, light-heat takedown of ad fraud in digital, old turf with no
“Another common concern is in the programmatic supply chain, where a general lack of transparency has allowed many intermediaries to take a cut of advertiser budgets without adding
